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vertical · design agencies · branding · product · creative
protect the craft by systemizing everything around it.
Floeberg helps design studios qualify better-fit work, keep client decisions visible, turn strategy into repeatable content, and see scope risk before the margin is gone.
The brief comes in vague. The revision request lands at 11pm. Scope drifts in Slack until the retainer is spent on 130% of what was sold. None of that is a craft problem — it is the absence of a system around the craft: pre-qualified intake, one place where client decisions live, and scope deltas logged when they happen instead of discovered at the retro.
Built by a platform engineer whose day job is security controls for Fortune 100 brand infrastructure — the same posture applies to your client work product.
content os self-serve from $49/mo · no setup fee · studio builds from $7,499
where retainers leak
three places agencies leak margin.
- Bad-fit inbound. Most briefs a boutique studio fields are not a fit, and each one still eats partner time before the polite pass. A pre-qualifying intake filters them before they reach the partner's morning.
- Scope creep that nobody logs. Scope drift happens in Slack or in an offhand email. By the time someone notices, the retainer is spent on more than was sold. Logging deltas against the SOW as they are agreed makes the conversation happen in week 2, not month 3.
- Decisions without a home. Approvals scattered across email, Slack, and comment threads mean the same question gets re-litigated twice per project. One visible decision log per engagement ends the archaeology.
proof · production engineering at consumer scale
what production discipline looks like behind a creative tool.
also · floeberg content os
Turning out content and creative for clients? content os gives the weekly loop a system: signal-backed hooks, scripts, and briefs, repeatable across every brand you run.
explore content os →common questions · design agencies
common questions
Will any of this dilute our brand voice in client communication?
No. Anything drafted for client-facing use is generated from your studio's voice and reviewed before it goes out. The point is not to replace your account team's voice; it is to remove the latency between a client question and a thoughtful, on-brand response.
How do you handle confidentiality and IP? We sign NDAs with every client.
The systems we build run on your domain, your hosting, your accounts. Client work product, brief content, and project data stay on infrastructure you control. We can structure the build to align with your existing NDA shape (single-tenant only, no third-party LLM training, audit-logged access) and ship the documentation your clients' legal teams will ask for.
We use Notion, Figma, Linear, ClickUp, Slack, Frame.io. Will this integrate?
Yes for the common ones: project status from Linear or ClickUp, brief content from Notion pages or Figma comments, time from Harvest or Toggl, communications from Slack or Gmail — pulled into one operator view so nobody bounces between six tabs to know where a project stands. Exotic integrations are quoted at scoping.
Can clients see this, or is it internal only?
Either. Many studios start with internal-only ops (project dashboards for the team, scope alerts for leadership) and add a client-facing portal in a second engagement once the internal shape is proven. The portal is branded to your studio and shows project status, current scope, and decision history, so clients self-serve the "where are we" answers.
What about scope creep specifically. Can the system actually stop it?
It cannot stop it on its own; you still have to enforce. What it can do is make scope drift visible at the moment it happens instead of at the end of the engagement when the margin is gone: deltas agreed in Slack or email get logged against the SOW and surfaced in a weekly summary, so partners have the conversation in week 2 instead of month 3.
Can you route creative review and approval workflows?
Yes. Designer ships work, the client gets a review request with a deadline, comments aggregate in one place, and blocked work gets flagged. Decision history stays visible, so "is this approved yet" has one answer instead of a Slack archaeology session.
We are a 5-person studio. Does any of this make sense at our scale?
It depends on what is leaking. If partners are chasing brief inputs and writing the same status email, the workflow build earns its keep; if the leak is the content engine (turning strategy into repeatable publishing), Content OS is the cheaper first move. For 1-3 person studios, start with Content OS and revisit the systems build when handoffs, not hours, become the constraint.
next step
two ways to get the system.
content os is the self-serve engine: start at $49/mo with no setup fee and cancel anytime. Prefer it done for you? floeberg studio designs and builds the site + tooling.
self-serve from $49/mo · no setup fee · studio build $7,499
not a design agency?
Different vertical, same pattern. The pain shape changes. The engineering depth doesn't.