work · builds and outcomes

The work, the system behind it, and what changed after launch.

Each case shows the constraint, what Floeberg built, how the pieces connect, and the evidence available so far. Client engagements and Floeberg-owned ventures are labeled separately, and client work is named with permission.

1. client engagementLive · measuringBrand + SiteApr 2026 · compact build · ongoing

   Coach Tri Nguyen · Active Krew · Apr 2026

   from instagram DMs and a forgotten spreadsheet to one qualified intake path.

   Floeberg built Active Krew a brand-aligned lead-generation site that routes serious applicants into the existing AM Training Hall coaching system.

   • ✓Previous intake: Instagram DMs + an unmaintained spreadsheet
   • ✓New intake: one qualified application path into the waitlist CRM
   • ✓Live at activekrew.com
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2. floeberg ventureLive · ongoingMarketplaceApr 2026 · shipped solo · ongoing

   Floeberg-owned venture (312built.com) · Apr 2026

   a chicago contractor marketplace shipped as a production system, not a directory mockup.

   Floeberg designed and built search, neighborhood and trade routes, contractor records, claim flows, authentication, administration, and structured SEO into one operating marketplace.

   • ✓1,600+ contractor records indexed across Chicagoland
   • ✓Search + neighborhood × trade SEO routes
   • ✓Contractor claim flow with verification
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3. client engagementLive · ongoingSite + SystemsMar 2026 · multi-month build · ongoing

   Coach Tri Nguyen · AM Training Hall · Mar 2026

   one coaching platform replaced five disconnected tools.

   Programming, member delivery, compliance, community, and operator visibility now live in one system, with Discord working as a channel instead of the database.

   • ✓5+ apps replaced (programming · DMs · spreadsheets · notes · community)
   • ✓One operator dashboard for the full roster
   • ✓Discord bot automates check-ins, roll call, and compliance nudges
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