floeberg · brands and the systems that run them

branding · systems · ads

We build beautiful brands and the systems that run them.

Floeberg is an agency for founder-led coaching, community, and expertise businesses that have outgrown a patchwork of tools. We design the identity, build the site, and wire the operations behind it, all on our own operating system, so it keeps working long after launch.

see the work →see content os →

Fixed scope, fixed price, live in weeks. You own everything we build.

for founder-led businessesbrand to launch in weeks

selected work

The surface changed because the system underneath changed.

A strong site is only useful when the path behind it works. These builds connect the public brand to the forms, workflows, content, and operator tools that keep the business moving.

12 projects · 2024–26

Active Krew

From Instagram DMs and a forgotten spreadsheet to one qualified intake path.

Brand · Site · Lead capture

view the case →

AM Training Hall

One coaching platform replaced five disconnected tools.

Platform · Member operations · Discord

view the case →

312Built

A Chicago contractor marketplace shipped as a production system, not a directory mockup.

Floeberg venture · Marketplace · Operations

view the case →

floeberg.com

Floeberg

featured

Floeberg

BrandSiteOS

Our own content operating system. Identity, marketing site, and the product behind it.

Brand, site, and app for a platform that turns business knowledge into governed context, rules, and approvals AI can work from.

visit intelliyap.com ↗

danoh.com

Danoh

BrandSiteApp

Founder brand built as a playable Windows 98 desktop — blog, experiments, and an AI app generator.

Brand, site, and app for a platform that lets AI agents pay for tools and services within set budgets, vendors, rules, and approvals.

visit lootrunners.com ↗

asianmasc.com

AsianMasc

BrandSiteApp

Brand and platform for an online community of 200K+ Asian men leveling up together.

visit asianmasc.com ↗

findmyfeels.com

FindMyFeels

BrandSiteApp

Brand, site, and app for naming what you're feeling — a 128-word emotion wheel, a guided naming path, and a contained AI rehearsal room, all private by default.

visit findmyfeels.com ↗

kayrage.com

Kayrage

BrandSite

Brand and site for a Chicago studio's publication and shop, spanning stories, objects in numbered runs, live process, and commissions.

Brand, site, and the coaching platform behind an AI-powered fitness program.

visit amtraininghall.com ↗

activekrew.com

Active Krew

BrandSite

Brand and site for a no-nonsense online fitness coaching program for men.

visit activekrew.com ↗

jupiterwax.com

Jupiter Wax

BrandSite

Brand and site for an independent Chicago electronic-music label.

visit jupiterwax.com ↗

312built.com

312 Built

BrandSite

Directory connecting Chicago homeowners with vetted, reviewed local contractors.

Restaurant directory ranking top Chicago spots by real local reviews.

visit 312eats.com ↗

see all work →

two ways to work with floeberg

Have us build it. Or run the system yourself.

floeberg studio

For businesses that need the brand, site, and operating systems designed and built as one accountable project.

+ Positioning, identity, and voice
+ Conversion-shaped website
+ Intake, CRM, booking, and automations
+ Content OS installed for your brand
+ Launch, documentation, and handoff

see the studio →

floeberg content os

For founders and teams that want to turn market demand into weekly content, creative, pages, and lead capture themselves.

+ Live market signals
+ Hooks, scripts, briefs, and pages
+ AI image and video workflows
+ Campaign and approval context
+ Performance feedback

explore content os →

where good businesses leak credibility

The business is strong. The surface and systems have not caught up.

The site undersells the work

The offer, reputation, and results are real, but the brand and website still make serious buyers work too hard to understand them.

Every handoff lives in a different tool

The form, inbox, spreadsheet, booking link, CRM, and content calendar all work separately. The owner becomes the integration.

Launch becomes another reset

The new site goes live, the agency leaves, and the business is back to rebuilding pages and content from scratch.

below the surface

There’s a more durable answer: design the brand, site, and systems as one thing.

floeberg studio

One accountable build across the whole customer path.

Positioning and identity

Find the position the business can own, then build the message, identity, and voice to hold it.

Website

Design and build a fast, editorial, conversion-shaped site around the actual buying decision.

Tooling and systems

Connect intake, booking, CRM, approvals, analytics, and the workflows the site depends on.

Content engine

Install the brand context and weekly content system so launch is the beginning of output, not the end.

see what the studio builds →

floeberg content os

Start with what the market is already asking.

Content OS reads demand from search, communities, reviews, and your own performance data. It turns the strongest signals into on-brand hooks, scripts, briefs, pages, and creative — then keeps the results attached to the strategy that produced them.

+ You keep the keys, not just the files
+ The site keeps producing content after we leave
+ Run it yourself from $49/mo, or have us build it for you

see content os →

app.floeberg.com / studio412 credits

acme · workspace

welcome back.

continue working

Referral-Proof Pipeline

campaign · v7

open →

June storyboard

creative · scene 4

open →

floeberg · ready

12 new signals overnight. Three look strong for the pipeline campaign.

signal

See the questions and angles worth answering now.

Content OS reads demand from search, communities, reviews, and your own performance data — instead of guessing.

studio

Turn one signal into a campaign brief, hook set, script, or page.

Brief, page, and assets are built and versioned together, attached to the strategy that produced them.

creative

Draft and approve scenes before spending time or budget on production.

Every scene is drafted, scored, and approved before any spend, yours or ours. Nothing ships you did not sign off on.

how the studio works

A fixed-scope build with decisions at every gate.

Scope the outcome

Define the audience, business result, pages, workflows, timeline, and definition of done.

Set the foundation

Approve positioning, message hierarchy, identity, voice, and design direction.

Design and build together

Build copy, interface, and tooling as one versioned system, with reviews at defined gates.

Test, launch, and transfer

Test the real customer paths, launch on your domain, and receive the access, documentation, and walkthroughs needed to run it.

see the full process →

what you keep

Your brand. Your domain. Your accounts. Your data. Your keys.

Everything Floeberg builds is transferred to you. Stay on Care when you want us close, run the content engine yourself, or take the finished system and operate it independently.

+ No hostage files
+ No proprietary-domain lock-in
+ No mystery accounts
+ Recorded handoff
+ Clear ownership of data and access

proof

Founders who stopped duct-taping their stack.

two ways in

Run the system yourself. Or have us build it.

content os

$49/month · from

Run the weekly content and campaign engine yourself.

compare content os plans →

brand + site

$7,499fixed · from

Positioning, identity, copy, design, build, launch, and lead capture.

see the studio packages →

most chosen

brand + site + systems

$14,999fixed · from

The brand and website, plus the operating workflows around them.

see the studio packages →

After launch, keep it current with Care, from $750/month. see the studio →

faq

The questions worth answering up front.

Is Floeberg an agency or a software company?

Both parts use the same system. Floeberg Studio designs and builds the brand, site, and operating workflows for clients. Content OS is the self-serve content and campaign system underneath the Studio.

Do I own the finished work?

Yes. The brand files, website, domain setup, accounts, tooling, documentation, and client data are yours.

How long does a Studio build take?

A Brand + Site build typically targets about three weeks. Brand + Site + Systems typically targets about five weeks. The final timeline is agreed in the scope.

Can I use Content OS without hiring the Studio?

Yes. Content OS is self-serve and starts at $49 per month.

Do I have to stay on a retainer?

No. Care is optional and month to month after a Studio build.

ready to build

Make this the last time you rebuild from scratch.

Tell us what is not working now and what should be different after launch. You will get a direct reply within one business day with the clearest next step.

start a studio project →book a 20-minute call ↗

No deck. No pressure. Just a scoped recommendation.

ready to build?fixed scope · live in weeks

start a project →

floeberg — an agency that builds brands, websites, and the systems that run them, for founder-led businesses

The surface changed because the system underneath changed.

Have us build it. Or run the system yourself.

The business is strong. The surface and systems have not caught up.

The site undersells the work

Every handoff lives in a different tool

Launch becomes another reset

One accountable build across the whole customer path.

Start with what the market is already asking.

A fixed-scope build with decisions at every gate.

Scope the outcome

Set the foundation

Design and build together

Test, launch, and transfer

Your brand. Your domain. Your accounts. Your data. Your keys.

Founders who stopped duct-taping their stack.

Run the system yourself. Or have us build it.

The questions worth answering up front.

Make this the last time you rebuild from scratch.