menu
from instagram DMs and a forgotten spreadsheet to one qualified intake path..
live url
activekrew.com
public-facing brand surface
integrates with
amtraininghall waitlist crm
one operator pipeline
same client engagement
second build
platform + funnel together
situation
Coaching platform was running (AM Training Hall) but the practice needed a brand-aligned public face that converted cold visitors into qualified intake. Existing site was a stock template with no funnel logic and no integration back into the waitlist CRM. Lead capture was happening through Instagram DMs and a spreadsheet that nobody updated.
build
Built Active Krew as the lead-gen site for Coach Tri's coaching practice. Brand-voiced copy aimed at the ICP (Asian men in fitness coaching context), opinionated positioning ("no-BS coaching"), intake flow that routes qualified prospects directly into the existing platform's waitlist CRM. Same engineering discipline as the platform build, scoped tight to a marketing site.
change
Live at activekrew.com. The lead-gen surface and the operational platform run as one engagement model: prospect lands on Active Krew, fills the intake, lands in the waitlist CRM inside AM Training Hall, gets coach-assigned, becomes a roster member. Same backend, two surfaces.
next step