skip to content
← floeberg
menu

floeberg studio

One build for the brand, site, and systems your business actually runs on.

Floeberg replaces the usual chain of strategists, designers, developers, and automation contractors with one accountable build. You approve each stage, launch in weeks, and keep the finished system.

start a studio project →see the work →

fixed scope · fixed price · live in weeks · you own everything

what we build

Four disciplines. One customer path.

01

Positioning and identity

A clear position, message hierarchy, visual identity, and voice your whole presence can use.

includes

  • Positioning and messaging
  • Logo, type, and color system
  • Voice and tone
  • Practical brand guide
02

Website

A fast, editorial, conversion-shaped site designed around the decision a buyer needs to make.

includes

  • Information architecture
  • Copywriting
  • Art direction and interface design
  • Responsive production build
  • Analytics and lead capture
  • Launch on your domain
03

Tooling and systems

The workflows behind the site, connected so the customer does not feel the seams.

includes

  • Intake and qualification
  • Booking and scheduling
  • CRM routing
  • Integrations and automations
  • Operator dashboards
  • Alerts and handoffs
04

Content OS

The weekly content and campaign system, installed with your offers, audience, voice, and initial plan.

includes

  • Brand context and strategy
  • Market signals
  • Hooks, scripts, briefs, and pages
  • Creative workflows
  • Performance context
  • Self-serve operation or Care

best fit

A strong fit when the business is proven but the system around it is not.

good fit

  • Founder-led business with a real offer and real customers
  • Brand or site no longer matches the quality of the work
  • Intake, follow-up, content, or operations depend too heavily on the owner
  • Team wants one accountable builder
  • Buyer values fast decisions and clear scope

not a fit

  • Logo-only project
  • Unlimited open-ended revisions
  • Strategy deck without implementation
  • Commodity page production
  • Enterprise procurement before a focused first build

proof

Built as connected systems, not isolated deliverables.

Active Krew

A lead-generation site connected to the coaching platform and waitlist workflow.

read the case →

AM Training Hall

Five disconnected coaching tools consolidated into one platform and operator surface.

read the case →

312Built

A production marketplace with search, records, claim flows, authentication, administration, and structured SEO.

read the case →

process

Decisions first. Build second. No end-of-project reveal.

01

Scope

Agree on the audience, outcome, pages, workflows, timeline, price, and definition of done.

02

Foundation

Approve positioning, identity, voice, and design direction.

03

Build

Create the site and systems together. Review at each defined gate.

04

Launch

Test the real paths, launch on your domain, and transfer access and documentation.

see the full process →

packages

Start with the build the business needs now.

Brand + Site

$7,499fixed · target: about 3 weeks

A complete brand foundation and conversion-shaped marketing site, built and launched on your domain.

  • Positioning, messaging, identity, and voice
  • Multi-section marketing site
  • Copywriting, design, and development
  • Lead-capture form and analytics baseline
  • Responsive and accessibility pass
  • Launch and recorded handoff
start a Brand + Site project →
most chosen

Brand + Site + Systems

$14,999fixed · target: about 5 weeks

Everything in Brand + Site, plus the operating workflows the business needs behind it.

  • Everything in Brand + Site
  • Booking, intake, and CRM routing
  • Selected integrations and automations
  • Operator visibility and handoffs
  • Content OS installed and seeded
  • Documentation and recorded handoff
start a Site + Systems project →

Care

from $750/monthmonth to month · optional after a Studio build

Keep the site, content, and tooling current after launch. Content and page updates · Tooling upkeep and monitoring · Small experiments and conversion improvements · Priority support in one thread.

optional after a studio build

Prefer to run it yourself? Content OS is self-serve from $49/month →

ownership

The finished system belongs to you.

Your brand files, website, domain, accounts, workspace, tooling, data, and documentation are transferred to you. Keep Floeberg close on Care, use Content OS yourself, or operate the system independently.

faq

Agreed up front, in writing.

What is fixed before the build starts?

The outcome, included pages and workflows, review gates, timeline, price, and definition of done.

What happens when a new idea appears mid-build?

We capture it for a follow-up phase rather than quietly stretching the current scope and timeline.

Will I be able to edit the site?

Yes. The editing and ownership model is agreed during scoping and included in the handoff.

Can Floeberg work with our existing tools?

Usually. The build should preserve tools that are already doing their jobs and connect or replace only what creates the bottleneck.

Is Care required?

No. It is optional and month to month.

start a studio project

Tell us what should work better after the rebuild.

Share the current site, the bottleneck, and the outcome you want. You will get a direct reply within one business day.

start a studio project →

ready to build?

start a studio project →